Panel organized by Motor Insurance and New Technologies AIDA Working Parties Title Motor Insurance in the ageing society time. A focus on Embedded insurance Introduce and chair: Peggy Sharon (Israel), Felix Benito Osma (Spain) Speakers: The speakers will focus on topics relating to the evolution of motor insurance with respect to the insurance needs of the elderly population and active disabled people thanks to the evolution of medical sciences. Topics such as: automation, protection of personal data, inclusive insurance, ESG will be addressed. Central will be the theme of the need to incorporate additional services into insurance coverage and therefore the theme of Embedded insurance. The concept of Embedded Insurance, also known as integrated insurance, represents an innovative approach that allows companies to incorporate insurance services directly into their products and services. Teresa Rodríguez de las Heras, Full Professor of Commercial Law, University of Madrid Calos III, Spain Simona Viciani, Associate Professor of Private Law, University of Florence, Italy Jorge Feliu Rey, Associate Professor of Commercial Law, University of Madrid Carlos III, Spain Emilia Giusti, Lawyer and Post-doctoral researcher, University of Florence, Italy Marco Ammirata, Internal Auditor Compliance, Talent Insurance, Italy Giulia Biagioni, Lawyer and Ph.D Candidate, Uniersity of Florence, Italy

08 June 2025